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Author Topic: Book - The Four Pillars of Business Success  (Read 3863 times)

DNotes

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Book - The Four Pillars of Business Success
« on: March 19, 2016, 08:15:48 PM »
This thread is dedicated to the book:
Improve Your Odds
The Four Pillars of Business Success





DNotes

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Re: Book - The Four Pillars of Business Success
« Reply #1 on: March 19, 2016, 09:07:47 PM »
Introduction
As we continue to strive for a better life, at times in frustration and a feeling of helplessness, let us agree on one simple truth: where you are right now is of less consequence than where you are going from here. There is little that can be done to regain missed opportunities or retroactively correct the mistakes made in the past.

However, with an awareness of our shortcomings, willingness and commitment to change, we can learn from history and our past mistakes. We can also gain deep knowledge and wisdom from others, who have gone down the same path and beyond. This book honors those who have already achieved everything that they desire in life and in business, but is specifically written for those whose aspirations remain just beyond their grasp.

I do not believe that long term business success is an accident or the result of good fortune. Those who have achieved great success, you and your employees must have done many things right. I deeply respect you for your accomplishment.

However, for those who have yet to achieve their objectives, including anyone whose business still has room for dramatic improvements, this book should prove thoughtful, insightful, and helpful. This is a book written specifically for startups, small business owners and their management teams (companies ranging in size from new startups to 500 employees), and can provide them with the help and guidance they need to gain the success for which they strive. If that sounds like you - if you’re passionate about what you are doing and desire nothing more than to obtain the type of business mastery that will help you be the true architect of your company’s success, then read on.

Furthermore, since employees are one of the key pillars of business' success, this book is also written with them in mind. They will find helpful information, meaningful insights, and inspiration; all of which can help them to become better employees with a deeper understanding and appreciation of what it will take for the business to succeed. As a result, they will have ample opportunities to contribute to the success of the business, thereby, making it easier for them to align themselves with the company's missions, goals and objectives. Ultimately, this will help employees enjoy greater success in their career.

Additionally, I have made a persuasive case to replace the much disliked traditional “Employee Performance Review” with “Mutual Goals Review” that is significantly more rewarding and collaborative in promoting employees career advancement than the subjective grading of employees weaknesses. It serves the mutual interest of both the company and the employees with a unified purpose of fulfilling the company’s goals, missions, and the ultimate vision.

I want you to take a moment and envision yourself either designing or redesigning your company. As you do so, imagine that you are creating a complete and functioning system with a multitude of subsystems and component parts. Now imagine that this system you’re creating is somehow disordered to the point where some of those components are not working properly, causing those subsystems to fail to work in harmony with one another. Sounds like a disaster waiting to happen, doesn’t it? Unfortunately, that lack of harmony and disordered component parts is a common feature of many new business enterprises. All too often, even the most energetic entrepreneurs fail to give enough attention to the finer details of the company’s design before they launch their ventures.

In order for that imagined system to operate as it should every component has to work as designed, in unison with every other component, each fulfilling its essential role within the various subsystems that make up the whole of your operation. They must be unified in purpose, efficient, and capable of performing at optimal levels on a consistent basis. When you have a company that can achieve those standards, then you have a company that can achieve almost any goal.

Ideally, your goal is to create the type of company that is almost impossible for your competitors to fully replicate. The thing is, though, that you cannot do that all by yourself. Yes, it all has to start with you, but at some point you will have to begin to rely on a team to help you achieve your vision. Ultimately, that team will end up being one of the most important factors in determining just how successful your new enterprise will be.

At this point, you might find that you’re saying to yourself, “Yes, Alan - that’s true for every company at one point or another. Tell me something I don’t know.” And you’d be right, of course. Well, half-right, that is. You see, as important as any team is to the ultimate success of any business venture, there are far too many instances where even the best group of recruited personnel somehow never mesh together in a way that capably follows through on the company’s vision. Entrepreneurs routinely start out with great visions and expectations and then find that everything seems to unravel on them within just a few short years - if not earlier.

The question is why? Why do even the most visionary entrepreneurs often find their best and brightest ideas failing to gain traction in the marketplace? In some unfortunate cases, successful and established companies took a sudden turn for the worst, and failed. Why do so many businesses fail so early? More importantly, what steps can you take now to ensure that you’re not just another one of those statistics? This book’s purpose is to answer that question and many more, while helping you develop a new way of approaching your own quest for business success.


If there is one fact that is crystal clear, it is that your vision will be central to everything you do from this point forward. To succeed, you must start with a clear and coherent vision for your business, and you must be passionate about it. That vision, however, is not your mission or your goal. It is instead the directional sense that guides the strategic decision-making that you employ to reach your goals and objectives.

Do you have that vision yet? It’s fine if you don’t yet have that perfect clarity - as long as you know that you’re not fully there. Problems occur when people think that they have a vision, but later find out that they began without any real sense of the bigger picture. Too often, they discover much too late that what they had were objectives and a sense of a mission, but no overriding vision to help them get where they needed to be to realize their ultimate goals. In other words, many entrepreneurs simply start out focusing on the wrong elements of the success equation, and then end up wondering why their plans fail.

Start with your vision, and the ultimate mission that you want your vision to accomplish. From there, you work on establishing initial objectives and goals that you want to achieve. Then you develop the winning strategies that can offer you the best opportunity to reach those goals. Subsequently, you learn to master the art of flawless execution of your winning strategies. Notice, if you will that none of the team members we mentioned earlier are even a consideration at this point in the process. There’s a good reason for that: you have to create the vision, mission, and goals for your company before you even think about recruiting help. Those elements have to be firmly in your mind - or better yet, documented so that you have something to which you hold yourself accountable before you ever make that first critical hire.

Only when you are done establishing your vision, mission, goals, and strategies can you actually begin to build a team. At that point, you have to find the type of competent people you believe to be most likely to buy into your business philosophy and mindset. You need people who are capable of being inspired by your exceptional leadership style and strategic vision, as that is the only way to ensure that they are in turn capable of helping you to create the type of business culture that your enterprise needs for success. That culture should motivate everyone in the company to consistently deliver their highest level of commitment and performance, and thereby contribute to the effort to reach your business goals. Once you reach that point, you will have created a system that basically channels the mindset of its leader even when your attention is elsewhere. You will have designed a system for effectively cloning yourself.

The key, though, is to ensure that the “you” that you’re cloning is the best “you” it can be! This book is designed to help you find that best part of you, so that you can begin to build a team with the type of unified vision and purpose needed to achieve true success.

Improve Your Odds
In many ways, a lot of new entrepreneurs take the same approach to business startups that they would apply in a casino. Many just assume that the inherent risk associated with starting a new company makes such a venture little better than gambling. That belief is often strengthened when they take note of the statistically high rate of new business failures.

The fact is, though, that there are some key differences between business ownership and a few hours spent in a casino. In the gambling world, the outcomes are truly random and thus outside of your control. And while there are certainly games where you at least have some input into how you choose to play a certain hand or wheel, the fact is that all of the primary components of each game are designed to be beyond your ability to influence. It means that any betting victories you may have are entirely the result of chance. That’s why we refer to gamblers who win as having been “lucky.”

Gambling is a fickle thing, though. For every person who sees Lady Luck smile their way when they hit the jackpot, there are an untold number of players who lose everything they have. And while professional gamblers can certainly develop elaborate strategies and spread their play out over a larger number of games in an attempt to create more favorable odds by taking advantage of the laws of probability, in the end they remain as vulnerable to the whims of chance as any amateur first-time player. Even the best gamblers can go bankrupt if they experience a long enough series of losses.

Business is only a gamble to the extent that life itself is a gamble. After all, no one can control every outcome in life, and the same is true in the business world as well; unpredictability is one of life’s surest constants. Still, there are clear differences between an activity like gambling that is almost entirely random in nature, and something like business ownership that has no greater randomness to it than most other areas of life. More to the point, in business there are ways to effectively manage and exercise a large measure of control over the odds you face each day. That is, if you have aspirations of achieving something more than mediocrity. On the other hand, if you create a new startup without a clear plan for taking your rightful place among the top thirty percent in your industry, then you really are engaged in a huge gamble and should consider yourself lucky if you manage to remain in business for even five years.

Unfortunately, that is the reality for the vast majority of new entrepreneurs. Most never make it. In fact, the odds are so stacked against the unprepared new business owner, and the outcomes are so incredibly uncertain, that it is actually easy to understand why so many people consider the launch of any new business enterprise as little more than a gamble - and a rather large one at that. That’s also one of the reasons why it is often so difficult to convince others to bet on your great ideas and business concepts. The risks are high, and the potential for loss in such an investment is simply too great for most people to bear.


DNotes

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Re: Book - The Four Pillars of Business Success
« Reply #2 on: March 19, 2016, 09:08:08 PM »
Introduction Continued

Just consider the data. While estimates vary, the consensus seems to be that somewhere between 67% to 80% of all new businesses fail within the first 10 years, though the exact numbers are often dependent on the industries involved and other factors in the economy during any given time period. My own studies and observations have revealed that approximately 60% of all new enterprises fail within the first five years, with a minimum of 70% failing before the end of their first decade of existence. Then there’s the fact that many businesses that manage to make it past that first decade do so in a state of intermittent profitability, never achieving either success or stability.

If that sounds like a steep mountain to climb, then you’re obviously paying attention. Still, there are reasons why all of those businesses fail, and methods and strategies that you can use to help you avoid many of the pitfalls that serve to trap the lion’s share of would-be entrepreneurs. Regardless of whether you are considering the launch of a startup, a restart, or a start-over, you cannot allow yourself to be deterred by the odds. You should, however, recognize how daunting they are, and do all that you can to ensure that you’re prepared to overcome them.

Let’s be clear: I’m talking about reversing the odds so that they are actually in your favor! Better yet, my goal is to help you become the engineer of your own success so that you can reduce as much uncertainty as possible and stack the odds in your favor. And what would that mean for your chance of business success?

Well, if we can agree that at least seventy percent of all businesses currently fail within ten years, reversing those odds would mean that your business would have a seventy percent chance of success. And I’m not talking about the kind of success where you just keep the doors open and manage to scrape by week after week. It’s my mission to show you how you can increase your odds of realizing the type of success that will have competing among the upper echelons of your chosen industry.

It can be done, and in the following pages of this book I will explain exactly how you can accomplish this seemingly impossible feat.

Just consider what it would mean to you to know that your business has a 70% chance of achieving true success:

That increased chance of survival will make it easier for you to obtain seed money from investors.
If you know that the odds of success are in your favor, you will feel less guilty about receiving investments from friends and family members who might otherwise be placing their college funds or retirement accounts at risk.
That knowledge that you’ve done all you can do to stack the odds of success in your favor can serve to motivate you and unleash the true power of your business passion.
Before you make up your mind about whether or not this is even possible, remember the words of Henry Ford:

“Whether you think you can or you think you can’t. You’re right”

I would only add to that one thing: if you want your new company to be the best in class, then you’ve come to the right place. This is the book for you. Of course, if you think that being best in class does not matter, then it does not matter.

Quest for the Best
No company ever becomes best in class by accident. You have to position your business to achieve that status, and that is a mission of such size and scope that you simply cannot accomplish it without implementing winning strategies. All of this represents the type of serious commitment that will require the utmost focus, discipline, patience, persistence, tenacity, and leadership skills if you are to be successful. And yes, those are the principles and traits that Jim Collins identified in his book “Good to Great.” He found them all in abundance among level 5 leaders, and referred to this philosophy of duality as the Stockdale Paradox - a reference to the late Vice Admiral James Stockdale’s coping strategy during his imprisonment in a POW camp during the Vietnam War.

Stockdale had described the mental state that it took to survive the camps as one that recognized the importance of recognizing your current challenges while still maintaining the focus, discipline, patience, persistence, and tenacity needed to maintain faith in your own vision for success.

That is the essential trait of leadership that is all too often lacking in the business world today. It is a principle that recognizes that leaders choose to recognize the blunt and brutal facts of their reality, but never lose sight of their belief that the right team and strategy, skillfully executed, can ensure that they prevail when all is said and done.

In business, many fail to meet their goals because they never build the type of foundation that provides them with the complete package they need for success. The ability and discipline to focus on all of the things that matter, along with the passion to excel in every single department, function, and business activity, is absolutely critical for ensuring that you have the optimum opportunity for business success. You cannot afford to let yourself be blindsided by overconfidence due to a misguided faith in your ability to excel in just one or two skill sets - or hope that superiority in those areas will somehow mask your mediocrity in every other area.

You see, it doesn’t really matter if you believe that you have tried your best, or that you have worked to do your part. When others on your team fail to bring their skill sets to bear in a way that helps you to excel in every area of your business, then you leave yourself open to failure. One or two areas of competency are not enough to succeed; the true measure of your competitive superiority can only be found in the total of all of your scores.

Everything is interrelated. It might seem as though poor performance in one area of your business is isolated to that function, but that is simply not the case. Poor performance in one aspect of your business degrades performance everywhere else. That means that when you are weak in certain areas of your company’s operations, your scores are not only lower in those areas but they impact the scores of other areas as well. Ultimately, that causes your overall business performance score to suffer.

Remember, your business is a complete system. Every subsystem within your company either helps or harms every other subsection. All of those components and subsystems have an impact on the output and performance of every business function and the business as a whole. When there is weakness in any area, the business is weaker than it should be. Components that fail to perform at peak levels tend to bring down the performance of other components, and the overall impact is magnified in proportion to the total number of interdependent components at work within the system. Moreover, the more complex the system is, the more impact each individual component has on the entirety of the company. Complexity increases interdependence, and magnifies the impact any given component has, whether for good or ill. When components operate at peak performance, greater productivity and positive benefits can be enjoyed. When there are weaknesses, the exact opposite is true.

It can sometimes be hard to envision just how important it is to deliver a complete package, but there is an example that can offer some illumination on the subject. Just think about your favorite talent show or sports competition where winners are determined by a panel of judges, with the total scores from eight different criteria used to make that decision. A competitor who scores 10 out of 10 in two categories, but who has mediocre scores below 7 of 10 in the other six categories will ultimately lose out to the competitor who manages to score (8) of 10 across all eight categories.

And so it is with the world of business. Being the best in class in every category is always a winning strategy whenever it is tried. To be the best in class, you have to realize that everything matters, though a few matter a lot more than others. The most important of them all are the four pillars of business success; you, your great ideas, your employees, and your customers. Focus on them to improve your odds of business success.

Shepherd

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Re: Book - The Four Pillars of Business Success
« Reply #3 on: March 21, 2016, 01:36:34 PM »
Quote from: RJF19 on Today at 12:36:40 PM

Alan,

Contrats on the book so far! When, and where, will it be available for purchase?

Quote From Dyna Today:

Thank you, RJF. We will be launching it through KickStarter to drum up initial support for the project with a small pre-sell target. Anyone who can support me with a small pledge to buy a copy of the book will be greatly appreciated. The other most helpful thing is an objective book review. We will be releasing more details in the coming days. It may not start out that way, but we intent to have the book available everywhere in paper bag, hard cover, and Ebook format. We believe that the book has mass appeal and will be very heavily promoted.

The book is a key foundation block of our ecosystem. This is the first time we have a serious tool to work with many women business organizations to promote opportunities for women using CryptoMoms and the first time that we have the opportunity to work with many small business owners and their employees - a nice tie in for CRISP For Employee Benefits and CRISP For Retirement. The book is expected to be a significant revenue generator as well as a great PR tool, build great awareness, and credibility for DNotes.

We are working on a new site for the book dedicated to small business owners and other entrepreneurs. It will eventually be a membership subscription site with a variety of resources and contents.

I am a very strong believer of developing and executing great strategies that give us the best chances of accomplishing our missions and strategic vision. It is not always easy for others to understand. We build a solid foundation with a trusted brand, cast a very wide net, develop equal to or better technologies, build momentum, and eventually dominate. This is a long term multi-years strategy. Every thing that we do and much more is mentioned in the book. It is getting very exciting!

BrandonC

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Re: Book - The Four Pillars of Business Success
« Reply #4 on: March 23, 2016, 11:10:05 PM »
I read the introduction and must say I'm impressed. Not even the first chapter, but the introduction, taught me a few important lessons. Alan I'm confident your book will have the potential be a bestseller, can't wait to read the rest!

If there's any way I can be of service and help out with the book's deployment (marketing/promotion/advertising, etc) please don't hesitate to ask.
« Last Edit: March 23, 2016, 11:16:08 PM by CryptoBroker79 »

Shepherd

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Re: Book - The Four Pillars of Business Success
« Reply #5 on: March 24, 2016, 02:53:05 PM »
I read the introduction and must say I'm impressed. Not even the first chapter, but the introduction, taught me a few important lessons. Alan I'm confident your book will have the potential be a bestseller, can't wait to read the rest!

If there's any way I can be of service and help out with the book's deployment (marketing/promotion/advertising, etc) please don't hesitate to ask.

Thank you. I trust that the book will be a sources of inspiration to employers, employees and those interested to start their own business.  I am always passionate about helping others. This book is the best medium for me to reach out to a large number of people quickly. I have been working on the book for over a year but devoted most of my time on it the last six months, trusting that millions of people can benefit from it. It is based on my fundamental philosophy that all of us can do more together if others can recognize and appreciate our individual contributions.

DNotes

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Re: Book - The Four Pillars of Business Success
« Reply #6 on: May 20, 2016, 07:55:46 PM »

It looks AMAZING

Shepherd

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Re: Book - The Four Pillars of Business Success
« Reply #7 on: May 20, 2016, 07:57:06 PM »

It looks AMAZING

Amazing it is. This is a giant step forward for DNotes and a big helping hand for those entrepreneurs who have yet to achieve their objectives, including anyone whose business still has room for dramatic improvement. This book should prove thoughtful, insightful, helpful, and invaluable - an amazing entrepreneur handbook and guide to business success. I have given it all I got, in the writing of this book and I rest my case, trusting that I have delivered "the best in class," with the help and devotion of my team, of course. Thank you all for your support and encouragement.

Chase

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Re: Book - The Four Pillars of Business Success
« Reply #8 on: June 16, 2016, 07:16:30 PM »

Are these posted anywhere on CryptoMoms? They are great for advertising the book on social media.

Posted on Bitcointalk May 12, 2016:















Chase

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Re: Book - The Four Pillars of Business Success
« Reply #9 on: June 18, 2016, 04:32:34 PM »

I received the books I ordered from Amazon yesterday and they look amazing - this is one case where you CAN judge a book by its cover.  :)

For anyone ordering from Canada, check the price difference (including exchange and shipping) between Amazon.com and Amazon.ca. When I ordered it was cheaper to order from Amazon.com by about $15 per book. Since as a Canadian, you can order from either place, it pays to check it out. It looks like the price is stabilizing, but I have checked and at times there were no hardcovers available in Canada. Whatever the cost, this book is worth it.

DNotes

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Re: Book - The Four Pillars of Business Success
« Reply #10 on: June 26, 2016, 12:16:41 AM »
Book Trailer

<a href="https://www.youtube.com/v/eQU_SFL46d0" target="_blank" class="new_win">https://www.youtube.com/v/eQU_SFL46d0</a>

Chase

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Re: Book - The Four Pillars of Business Success
« Reply #11 on: June 26, 2016, 03:17:13 AM »

Book Trailer

<a href="https://www.youtube.com/v/eQU_SFL46d0" target="_blank" class="new_win">https://www.youtube.com/v/eQU_SFL46d0</a>


The Book Trailer is awesome!

BrandonC

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Re: Book - The Four Pillars of Business Success
« Reply #12 on: July 21, 2016, 11:44:07 PM »
Book Trailer

<a href="https://www.youtube.com/v/eQU_SFL46d0" target="_blank" class="new_win">https://www.youtube.com/v/eQU_SFL46d0</a>

The trailer very professional and clean, top notch work.

DNotes

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Re: Book - The Four Pillars of Business Success
« Reply #13 on: July 22, 2016, 01:49:37 PM »
Thanks Brandon! Hopefully it will drive some interest.

DNotes

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