This was posted on Social Media Examiner:How to Get Your Facebook Posts Noticed in the News Feed
Are your Facebook posts going unnoticed in Facebookís news feed?
Are you wondering how to get more people to pay attention?
Sharing updates that speak to your fansí interests and that entertains can provide great opportunities for interaction.
In this article, Iíll show you eight ways to get great traction with practical Facebook updates.
Rethinking Facebook Posts
Facebook has woven itself into the very fabric of our global community.
It provides a unique and powerful opportunity for your business to intersect with your ideal audience without that audience needing to search for you or already be thinking about you.
The downside is that youíre competing with a lot of other noise in the news feed. The key, then, is to find a way to attract your fansí attention so your updates arenít missed or ignored.
Marketers need to find ways to attract attention on Facebook.
Unfortunately, many businesses have yet to learn how to engage socially on Facebook. They still post too many self-serving updates that donít connect with their audience. Iíve been guilty of this, and perhaps you have been too!
On Facebook, the primary reason people are there is to be entertained. So obviously for businesses, being too salesy isnít going to work.
Does that mean your Facebook presence is a waste of time? No way! Itís a prime opportunity for what I call attraction marketingósharing content that is helpful, social and serves your audience, not product-specific to your business.
Letís look at ways businesses are successfully using attraction marketing as a key part of their Facebook efforts.#1: The Pure Fun Post
As I mentioned, one of the prime reasons people visit Facebook is to be entertained. You can certainly create fun, entertaining posts around your brand, but donít be afraid to post things that are unrelated.#2: The Related Event Post
The related event post takes some creativity, but when done right itís a real winner. Use a common event that the masses would know about and tie that to the business or organization in some way (e.g., apparel stores making a connection with the Olympics).
Tie your business to well-known upcoming events as a form of attraction marketing.#3: The Incentive Post
This post is one of my favorites because you offer a free incentive that serves multiple purposes.
Audiences appreciate incentives that tie your businessí mission to helpful, valuable content.#4: The Giveaway Post
Since Facebook made the change in promotion rules last year, now companies can run simple giveaways via a post from their business page. These posts invite users to enter a giveaway by having them like or comment on a post.
The value in giveaways is that they are a fast form of engagement. Ultimately that helps build your audienceís affinity, and again, signals to Facebook that the posts from your page are important to that Facebook user.
The primary ways to ensure a successful giveaway are tying the contest to your business services and limiting the time to enter.
For example, if a restaurant hosts a giveaway, an Amazon gift card doesnít tie into their business. Instead, it makes more sense to give away a gift card to the restaurant itself.
Page giveaways are best done in a matter of hours and definitely not lasting for days. Use a sense of urgency to encourage a quick response.#5: The Shareable Quote Post
Remember I said one of the main reasons people are on Facebook is to be entertained? People love inspirational quotes that motivate them or elicit a particular emotion, which in turn can lead to post interaction, especially shares.
A Facebook share plays a huge part in social proof and can result in many new friends of fans finding (and liking) your page. These new eyes are an opportunity for you to start the relationship-building process.
Quotes in images can inspire shares and help you reach friends of fans.#6: The Invitation Post
Provide a specific call to action such as asking your fans to like, comment on or share an image or update. The key to your fans following through on your simple yet direct request is to share something that catches their attention.
Invitations to take action drive engagement and reach new people.#7: The ďBehind the CurtainĒ Post
Sharing behind-the-scenes action to show your companyís culture grabs fansí attention and makes them feel more connected to you.#8: The Branded Image Post
Branded image updates are simple posts that include a related hashtag and focus on shares.
A branded photo that appeals to your audienceís core interests along with a direct message to share results in powerful attraction.
Branded images are a brilliant, low-key way for any company to connect with their fans and expand their reach. Now thatís the power of Facebook right before your eyes!Conclusion
Not every type of attraction post works for every business. Your success relies on knowing your audience and finding ways to be entertaining, relevant, helpful and authentic.
Giving your audience content they value results in more social proof, and ultimately, more overall interaction and more fans.
I hope these ideas and examples of Facebook posts have your creative juices flowing and youíre thinking about ways you can adapt them for your business so you reach new ideal Facebook users, and provide additional touch points that ultimately strengthen your Facebook sales funnel.
check out the examples - http://www.socialmediaexaminer.com/types-of-facebook-posts/